Music Video 2.0 and Mathieu Saura

Being the ex small-market minor-celeb-rocker that I am, I still enjoy reading the weekly live music industry insider newsletter from Encore, usually there is one or two decent articles in there.

The videos may not be playing on MTV, but they’re all over the Web, where sites like the Black Cab Sessions and Pitchfork TV have joined in with a similar minimalist style.

I especially like the Michael Stipe quote:

“Let’s put the final nail in the coffin on the term ‘music video’ and allow it to be something of the past because that’s exactly what it is,” said Stipe. “It served its purpose very well in the 1980s and 1990s. Music video’s time came and went.”

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